Going into 2022 Mookie Toys are very excited to announce the reinstatement of the long-standing partnership with Ecoiffier. Mookie Toys have been working with Ecoiffier for over 30 years, however the last 3 years Mookie have had a limited collaboration with Ecoiffier, operating as a distributer for the summer and garden ranges but Mookie Toys will once again represent the entire collection of the best-selling French brand.

Ecoiffier business has a strong focus on sustainability from production to products and packaging. All products are made from four materials that are 100% recyclable and 100% of energy created from production is reusable energy and used to heat their 6000m2 factory. 

Julie Chaboud, who succeeded her father, Jacques Ecoiffier, as the head of Jouets Ecoiffier, commented "We are very happy that two generations are coming together to continue and drive the commercial relationship established by our two respective fathers over 30 years ago. We look forward to working together and further develop our collaboration towards new horizons, effective immediately with all Autumn/Winter 2022 and all Spring/Summer orders will be taken by Mookie Toys.”

Guy Orr from Mookie Toys commented “We are delighted to be reunited with our good friends at Ecoiffier. We have been working together for over 30 years and continue to be impressed with their portfolio of innovative, sustainable toys that keep growing from strength to strength. We look forward to showcasing their latest ranges at London Toy Fair”.

The Ecoiffier Spring Summer and Autumn Winter ranges will be displayed on Mookie’s stand at London Toy Fair (stand number N10). As a business Mookie are looking forward to welcoming retailers, buyers and customers to the stand and showcasing the product range Ecoiffier has to offer.