Dream Lites now on TV
21st March, 2014
Mookie have revealed details of a high impact Dream Lites TV campaign in place to support the hugely popular Pillow Pets brand.
Advertising from Mookie consists of a 10 + 20 sec spot for Dream Lites, the amazing nightlight that turns your child’s room into a colourful starry sky. Now with four great new characters such as the Camo Dog and Hot Pink Ladybug!
The creative rolls out from January 18th running for 5 weeks initially across channels such as Five Milkshake, Disney Junior, Nick Junior, Cartoonito, Boomerang and Tiny Pop with a further burst starting w/c 1st April for 3 weeks.
Pillow Pets were UK and Ireland’s #1 plush line in 2013 shown in NPD figures and Dream Lites were #1 Feature Plush line.
Mookie hopes this TV campaign will help to recruit more families to the much loved brand.
The original Pillow Pets™, the premium plush toys made of ultra-soft chenille, have become a coveted toy for the pre-school market. The high quality stitching and attention to detail in the design make for a more superior offering. These cuddly animals have a clever twist - when unfolded for use as a pillow, it is genuinely soft and supportive for children’s heads whether used when lying down or for travelling making it the ideal travel pal, naptime buddy and all-around cuddly friend.